I help businesses and agencies build, fix and connect GoHighLevel CRM systems, booking flows and automated follow-up. I use n8n, Zapier, Pabbly, APIs and Voice AI where they fit, with clear testing, troubleshooting and handover. My engineering project management background helps me trace dependencies before changing working systems.
Hiring teams: Review my technical experience · Request Resume
From missed leads and broken automations to disconnected systems, explore the problems I solve and see how I approach each one.
Inquiries come in through calls, website forms and ads, but follow-up is delayed, inconsistent or never happens.
A lead who doesn't hear back quickly often moves on. When inquiries land in different places with no owner, no one knows who should respond.
Intended improvement: Faster responses and fewer overlooked inquiries.
Booking forms fail, calendar availability is wrong, or customers never receive a confirmation.
Interested customers can drop off at the last step, and the team may not find out until someone complains.
Intended improvement: A booking process that's easier to use, monitor and fix.
Contacts get duplicate messages, the wrong follow-up, or reminders after they've already booked.
Mistimed automation erodes trust and creates extra work, and it's hard to fix when no one can see why a message was sent.
Intended improvement: Workflows your team can understand, troubleshoot and maintain.
Your team copies the same information between forms, spreadsheets, email, the CRM and other apps.
Repeated data entry takes time away from customers and invites typos, missed handoffs and conflicting records.
Intended improvement: Less repetitive work and fewer handoff mistakes.
You're paying for ads and website traffic, but you can't tell which campaigns lead to completed bookings.
A button click isn't a booked appointment. If tracking counts the wrong action, budget decisions rest on unreliable data.
Intended improvement: A clearer picture of what marketing produces, before you spend more.
Routine questions, missed calls and lead qualification pile up while your team is busy.
Customers expect a timely answer, but an AI assistant without clear limits can give wrong answers or mishandle sensitive requests.
Intended improvement: Routine inquiries handled, with people in charge of anything sensitive.
Videos describe my approach and the intended improvement. They are not guarantees or client results.
Start with three projects showing how I diagnose systems, implement integrations and evaluate the full lead journey.
Reviewed a credit-repair client's GHL account and website, including permissions, missed calls, booking errors and attribution.
Built donor-lifecycle CRM structures and an n8n-based branded content publishing pipeline with a FastAPI service.
Researched paid-search options and checked Google Ads, GA4, landing pages, booking events and CRM reporting for a confidential U.S. business services firm.
Project figures describe documented work or findings. They are not guaranteed results or claims of client revenue improvement.
A quick look at the CRM, automation and website systems I build, and how I work.
Audit the gaps, connect the tools, automate follow-up and hand over a workflow your team can actually maintain.
Discuss your projectExplore my projects, engineering background and experience owning CRM, automation and operations workflows.
Examples of the systems I configured, tested or audited, with delivery status noted. Start with the three evidence-led case studies above.
Reviewed an existing local Google Search campaign, compared South Florida and national search opportunities, and checked what happens after visitors click through to booking.
The existing campaign was reviewed. No new campaign was launched or tracking modified during this work.
Coordinated lead intake, qualification, consultation booking, onboarding and website/checkout processes within a service-business CRM.
Worked through the CRM, website and Voice AI components in stages. Some lifecycle checks remained open after the initial testing.
Supported multi-step prospect outreach and campaign evaluation, focusing on lead segmentation, timely follow-up, booking exits and reliable reporting.
Reviewed the active campaign data and recommended changes to targeting, pacing and follow-up rules. The work was focused on engagement and deliverability.
Used n8n to pull content ideas, prepare drafts and send them for review before posts move to GHL Social Planner.
Drafts need approval before scheduling. The workflow also records the publishing state so failed steps can be investigated.
Buyer inquiries were coming from Facebook Ads, website forms, and referrals, but follow-up depended heavily on manual tracking. Leads could wait hours for a response, with limited visibility across buyer stages.
Forms feed new inquiries into GHL, where source tags, follow-up actions and pipeline stages make the next step easier to track.
Weekly content production required long writing sessions, while lead magnets, consultation bookings, follow-up, and onboarding were handled through disconnected processes.
Reusable content prompts and a publishing SOP sit alongside the consultation funnel, booking steps and CRM follow-up.
Customer inquiries, quotations, confirmations, scheduling, and booking coordination relied on repetitive manual WhatsApp communication that consumed several hours every day.
The booking flow brings inquiry details, confirmations, reminders and status updates into one process instead of relying on separate WhatsApp messages.
The engagement began as a straightforward GoHighLevel cleanup. A deeper audit uncovered account-access risk, a broken public booking path, and a 46% missed-call rate.
What looked like routine cleanup became a prioritized remediation roadmap covering lead leakage, account security, booking failures, CRM structure, and search visibility.
The same content tasks kept coming up: select a topic, prepare a graphic, apply the brand and publish. The workflow was designed to handle those steps consistently.
The content queue, image generation, branding step and Facebook publishing action are connected in one documented workflow.
Screenshots of workflows and account setups from GoHighLevel, Zapier and n8n projects.
Full GHL pipeline setup with automation triggers, lead source tagging, and follow-up sequences configured for service business ops.
GHL workflow triggered by Stripe and Apple Pay webhooks, handling step order logic with conditional branches for Abandon Cart and Payment Successful events.
GHL workflow covering intake forms, proposals, onboarding tasks and follow-up at project milestones.
A Zapier workflow that passes form submissions through Google Sheets and creates contacts in GHL.
n8n canvas with HTTP Request nodes, conditions and data transformations used in API-to-CRM integration work.
A selection of websites, funnels, and AI-powered experiences. Public projects include live links; confidential engagements are shown without identifying client details.
Conversational voice AI demonstration designed to answer general inquiries and guide visitors toward the next action.
AI chat experience for general service questions and booking guidance, with sensitive information routed to appropriate human processes.
I choose the tool that fits the workflow, from native GoHighLevel automations to Zapier, Pabbly, n8n, webhooks and APIs. AI is used when it improves the process, not for tasks that simple rules handle better.
Pipelines, lead routing, automated follow-up, calendars, booking workflows, forms, funnels, and lifecycle automation built around how your business actually operates.
Zapier, Pabbly, n8n, APIs and webhooks to connect business tools, automate repeatable work and add AI processing when it is useful. I also test the logic, errors and handoffs.
Landing pages, funnels, lead forms, booking experiences, SEO/AEO structure, and conversion-focused websites connected directly to your CRM.
I use search, analytics and CRM information together to find where traffic comes from, where the booking flow stalls and which events need verification before a campaign is scaled.
Technical SEO and AEO reviews, search-intent pages, indexing checks, sitemap and schema QA, and Google Search Console visibility reporting. Recommendations are based on what the site and search data show.
Event setup and reporting checks, traffic sources, booking funnels and discrepancies between clicks, sessions, key events, form submissions and qualified CRM leads.
Keyword Planner forecasts, regional and national targeting research, Auction Insights, Quality Scores, impression-share analysis and landing-page reviews to support informed campaign proposals.
I trace where the data starts, what changes along the way and what the next system expects.
Before changing a workflow, I check its trigger, filters, exit conditions and downstream actions. That helps avoid breaking one process while fixing another.
When a job involves several tools, I trace the path across the CRM, webhook, n8n flow and website rather than treating each one in isolation.
I document the trigger, important branches, dependencies and recovery steps. That gives the next person a useful starting point for maintenance.
These are the steps I use to reduce surprises during testing and handover.
Map your current workflow, pain points, and requirements before touching any tool. Ask the questions that prevent rework.
Set up the CRM fields and stages first. Then add workflows and any integrations the process actually needs.
Test normal and edge cases, including double submissions, opt-outs, bookings during nurture and failed webhook calls. Record anything that still needs fixing.
Leave a workflow map, configuration notes and instructions that someone else can follow when the system needs attention.
I scope an audit or build after reviewing the current setup. If GHL is not the right fit, I will say so.
For an existing GHL account with missed follow-ups, unreliable workflows or unclear user access.
For businesses starting from scratch or replacing spreadsheets, WhatsApp threads, and manual follow-up.
For businesses that want the system to keep improving without hiring an in-house operator.
The operating habit matters more than the tool list: map the process, build the workflow, test the handoff, document the logic, then improve what isn't working.
HTML, CSS, WordPress, Lovable, VS Code, responsive pages, landing pages, forms.
GoHighLevel, lead lifecycle design, pipelines, custom fields, calendars, forms, booking, consent and nurture logic.
n8n, Zapier, Pabbly, APIs, webhooks, JSON, email/SMS sequences, social approvals, logging and exception handling.
Voice AI qualification flows, ChatGPT, Claude, Gemini, AI-assisted content pipelines, validation and prompt templates.
ClickUp, Airtable, Excel, Google Workspace, Premiere, Photoshop, reporting.
My work includes service-business CRM systems, B2B outreach, Voice AI, social automation, SEO/AEO reviews, GSC and GA4 measurement, and Google Ads research. My engineering and project-management background influences how I map requirements, troubleshoot dependencies and document the results.
GoHighLevel CRM architecture, contact lifecycle and pipeline design, lead routing, email/SMS sequences, booking and onboarding, Voice AI handoffs, and systems audits.
n8n and Zapier integrations, REST APIs, webhooks, Meta/GHL publishing workflows, WordPress, technical SEO/AEO, Google Search Console, GA4 reporting, Google Ads keyword and campaign research, SOPs and workflow QA.
Before building digital workflows, I spent years coordinating technical projects, estimates, schedules and operations. That experience shaped how I plan, test and document systems today.
In CRM work, a small detail can change the outcome. A tag, wait condition or appointment status can send a contact down the wrong path.
I trace inputs, decisions, actions and exits before changing anything. Then I test the relevant scenarios and record what happened.
I learned to work this way managing engineering projects, where unclear requirements and missed handoffs cause expensive rework.
Freelance CRM & Automation Specialist: GoHighLevel lifecycle systems, B2B email automation, Voice AI, n8n social workflows, SEO/AEO, GSC, GA4, Google Ads research and documented QA for service businesses.
Project Manager, Inovus Building Solutions: HVAC design, BIM coordination, estimates, schedules, suppliers, subcontractors, and client management across multiple concurrent technical projects.
Operations & Maintenance Manager, Pristine Energy Transfer: led O&M, preventive maintenance, troubleshooting, estimates, proposals, staff training, and project execution.
Technical operations, field coordination and client delivery: the foundation for my process-first approach to automation.
Short answers so you can decide whether a call is worth your time.
No. If you don't have one, I'll tell you on the call whether GHL is even the right tool for your situation. If it is, I'll walk you through getting the account and take it from there.
I prefer to inspect the current setup first. If a workflow can be repaired safely, I keep it. If duplicated triggers or hidden dependencies make it unreliable, I explain the rebuild options before changing anything.
Fixed scope for audits and builds, quoted in writing after the systems call once I've seen your account and workflow. Ongoing management is a flat monthly rate. You won't get an hourly bill that grows.
I work from the Philippines (GMT+8) and coordinate call times with clients in other regions. I also share written progress notes between meetings.
The handover includes operating notes and walkthroughs based on the scope. Your account remains yours. Access can be reduced or removed after the work is complete, unless ongoing support is agreed.
We review where your leads come from, how they are assigned and what happens before booking. I follow up with the practical next steps discussed on the call.
Pick a time below. You'll leave with a written next-step plan whether or not we work together.
Prefer email? Send me a note and I'll reply within one business day with available times.
Email Me for TimesNo pitch deck. No obligation. Your account details stay confidential.
I can review the current process, identify which steps belong in GHL and set up the follow-up, calendar and handoff logic that fits your team.
Velonie Baluarte
