CRM delivery
GHL Systems Specialist
Pipelines, lifecycle stages, custom fields, calendars, forms, routing, follow-up and booking logic, with attention to opt-outs and conflicting automations.
For recruiters, hiring managers and technical teams
GoHighLevel CRM, AI automation and integrations with a QA-first approach.
I build, troubleshoot and document CRM workflows, AI-assisted processes and cross-platform integrations for service businesses and agencies. I work with GoHighLevel, Zapier, Pabbly, n8n, APIs and Voice AI, choosing the tools that best fit the process and testing the results from a user's perspective.
Technical execution, not just tool familiarity.
I am particularly suited to roles that combine hands-on implementation with careful inspection, testing and operational documentation.
Cross-platform automation
Automation & Integration Specialist
Design and troubleshoot workflows across n8n, Zapier, Pabbly, webhooks and REST APIs, with validation, error handling and safeguards against duplicate actions.
AI operations
AI Systems & QA Specialist
Voice AI qualification and escalation, deterministic checks around AI output, end-to-end user testing, defect reporting and SOP-driven handover.
Projects with documented scope and outcomes.
These cases distinguish completed work, diagnosed issues and unapproved proposals. Figures describe project scope or findings, not invented revenue or conversion gains.
GHL account + website audit
Systems audit and risk prioritization
Reviewed a credit-repair consultancy's account and booking experience. Flagged access concerns, a booking error, messaging registration and attribution issues.
46% missed calls found · 5 issues prioritized Read audit case study →Nonprofit GHL + n8n
CRM and publishing automation
Mapped donor-lifecycle data into GHL and built an n8n content workflow with image generation, branded processing and Facebook publishing.
23 custom fields · 11 workflows · 6 email templates See architecture and screenshots →Confidential U.S. client / research and QA
Ads-to-CRM conversion review
Compared search demand, campaign quality and landing-page performance while identifying unresolved booking-event and reporting discrepancies.
Research completed · Pilot and tracking fixes pending Review conversion QA findings →
The systems I work with.
GoHighLevel and customer journeys
- Contacts, opportunities, pipelines, custom fields and tags
- Forms, calendars, appointment events, onboarding and nurture
- Trigger filters, re-entry rules, goals, exits and suppression
- Voice AI qualification, routing, escalation and QA
Automation platforms, AI and APIs
- n8n, Zapier, Pabbly, native GHL workflows and connected apps
- REST APIs, webhooks, authentication and JSON mapping
- AI-assisted steps where useful; deterministic logic for routine operations
- Idempotency, retries, validation, error handling and logs
Websites, analytics and conversion
- HTML, CSS, JavaScript, WordPress and lead capture
- SEO/AEO structure, sitemap, canonicals and Search Console
- GA4 setup, event QA and lead-to-booking measurement
- Google Ads research and landing-page reviews
Testing and operational ownership
- Inputs → transformations → outputs → next-node expectations
- Permission checks, consent, duplicates and edge-case scenarios
- Issue reproduction, prioritized defects and acceptance checks
- SOPs, technical handover, change control and rollback planning
Inspect, implement, test, document.
01. Inspect
Review the current configuration and business process before proposing changes.
02. Map
Trace triggers, data, decisions, side effects, owners and dependencies.
03. Verify
Test success and failure paths, duplicates, opt-outs and user experience.
04. Hand over
Document configuration, known limitations, results and next actions.
Engineering discipline applied to digital systems.
My previous engineering and operations responsibilities taught me to manage dependencies, scope, QA, timelines and client handoffs. I apply the same discipline to CRM automation.
2024 to present · Freelance CRM & Automation Specialist
GoHighLevel implementation, n8n, Zapier and Pabbly automations, API integrations, Voice AI, website conversion journeys, SEO/AEO, analytics and QA for service businesses and agencies.
2019 to 2024 · Project Manager, Inovus Building Solutions
HVAC design, BIM coordination, estimation, scheduling, supplier and subcontractor management, and client delivery.
2013 to 2019 · Operations & Maintenance Manager, Pristine Energy Transfer
Technical operations, troubleshooting, preventive maintenance, training, proposals and project execution.
Contact and next step
Need someone who can build and test the full workflow?
For interviews and specialist opportunities, send a role description and the systems your team uses. For client projects, use the main portfolio to book a systems call.